Prepared for Tennessee Valley Cardiovascular Center · 2026 Strategy Review · Confidential — not for distribution
Cardiovascular Service Line Strategy · ASM Heart-Failure Readiness · The Shoals, NW Alabama

One Service Line Is Your Heart-Failure Chassis for January 2027.

How Tennessee Valley Cardiovascular Center turns RPM and PCM into a margin-positive remote care service line — and the operating model its heart-failure cardiologists will need when CMS's Ambulatory Specialty Model makes them accountable for heart-failure cost and quality on January 1, 2027.

ASM selection reflects the CMS preliminary participant list (Feb 2026). Confirm against the final CMS list, expected summer 2026.
$0
24-Month Net Reimbursement
$0
24-Month Practice Margin
0
Hospitalizations Avoided
0
Unique Patients in Active Remote Care (Month 24)
The 2027 Payment Shift · Ambulatory Specialty Model

Heart-Failure Accountability Arrives January 1, 2027

CMS's Ambulatory Specialty Model (ASM) is a mandatory program that makes cardiologists individually accountable for the cost and quality of the heart-failure patients attributed to them. The first performance year applies a Part B payment adjustment of −9% to +9% and requires an electronic collaborative-care arrangement with primary care. It is not a program TVCC opts into — it is a change in how heart failure gets paid.

★ On the Preliminary List

Three TVCC Cardiologists, HF Cohort

Dr. Sean Rhuland (President), Dr. Therese Lango, and Dr. Zubair Khan appear on the CMS CY2027 Preliminary ASM Participant List, heart-failure cohort (CMS Innovation Center dataset, updated Feb 4, 2026).

−9% / +9%

Part B on the Line, Year One

ASM reconciles attributed heart-failure spend and quality against a benchmark. Year-one adjustments swing Part B professional revenue by up to nine points in either direction, escalating through 2031.

Required

Collaborative-Care Arrangement

ASM requires an electronic collaborative-care arrangement with primary care and structured longitudinal management between visits — exactly what a remote care service line operationalizes.

Preliminary list caveat. This reflects the CMS preliminary ASM participant list (Feb 2026). Names can change on the final list, expected summer 2026. As of current CMS data the three physicians are listed; present ASM participation as preliminary and confirm against the final CMS list before acting.

The wedge is simple: one service line is your ASM heart-failure chassis. The RPM and PCM programs modeled on this page are the same infrastructure ASM will demand — continuous physiologic monitoring, protocolized management, and documented care coordination. Build it now, and enter January 2027 with a running program instead of a blank page.

Starting Position

Where the Practice Stands Entering 2027

A multi-site cardiology group with the clinical depth ASM rewards — and open ground where the remote care service line will sit. The honest read: strong specialty capability, no remote care program in place yet.

★ Preliminary

ASM Heart-Failure Cohort

Three cardiologists on the CMS CY2027 preliminary ASM heart-failure list — the practice already carries the accountability the service line is built to serve. Confirm against the final CMS list (summer 2026).

Verified

Multi-Site Cardiology Group

~8 cardiologists across Florence and Sheffield (NPPES-verified NPIs) with interventional, EP/device, heart-failure, vascular, and non-invasive imaging capability — and an open interventional-cardiology recruit signaling growth.

Verified

Regional Cardiac Hub Access

TVCC cardiologists perform interventional and surgical cardiac work at North Alabama Medical Center in Florence — the Shoals' tertiary cardiac center (4 cath labs, hybrid suite, open-heart), where the highest-acuity heart-failure discharges originate.

Open Ground

Near-Greenfield on Remote Care

No public evidence of any remote monitoring, care-management, or branded patient app for TVCC today. This is a clean build on a Greenway backbone — not a rip-and-replace of an underperforming vendor.

What is deliberately not claimed on this page: TVCC's ownership and employment model (physician-owned practice with a Nashville management arrangement versus a hospital-employment relationship) is unresolved in public sources and is not asserted here. No hospital heart-failure readmission rate is cited — that figure was not retrieved and should be pulled from CMS Care Compare before use. These are discovery items, flagged, not gaps.
The Operating Model

One Cardiology-Run Remote Care Service Line

Not a point solution bolted onto one diagnosis — a named service line with its own owner, P&L, and scorecard, run by TVCC's cardiologists, following the Medicare patient between visits on the Greenway backbone. Three billable programs, one shared engine.

The Cardiology Service Line — RPM · PCM
  • RPM Device-based physiologic monitoring — weight, blood pressure, pulse oximetry — the continuous early-warning and titration layer across heart failure, CAD, and hypertension panels.
  • PCM Principal Care Management (99426/99427) — the care-management wrapper for the condition TVCC actually owns: heart failure, coronary disease, resistant hypertension, or cardiovascular disease as a single domain.
The Shared Engine — Built Once, Reused Everywhere
  • Enroll Physician referral plus telephonic outreach — enrollment handled full-service by CoachCare, no new practice headcount.
  • Devices Cellular devices shipped, provisioned, and supported; readings flow back into the chart, not PDFs.
  • Monitor 24/7 alert triage and care-team outreach under TVCC protocols and physician governance.
  • Bill Care-plan coding and claim generation captured every eligible patient, every month.
Why PCM, not CCM: a specialist's care management is focused on one principal condition — resistant hypertension, coronary disease, heart failure — or on cardiovascular disease as a single domain, which is precisely what Principal Care Management is written for. Chronic Care Management assumes management of all of a patient's conditions, and it is increasingly billed by the patient's primary care practice, or absorbed into a prospective payment there. PCM is the code that fits the specialist's actual scope and does not collide with the PCP's.
The coordination rule: each patient gets one longitudinal care-management wrapper — PCM on the principal cardiac condition — and RPM stacks with it in the same month, with one shared care plan in Greenway. Transitional Care Management (99495/99496) is additionally billable at discharge and is not included in the modeled figures below — it is upside on top.

The CY2026 Billing Stack · AL Locality 10112-00

ServiceCodes2026 Rate (AL 10112-00)Cardiovascular Use
RPM setup & device supply99453 · 99454 · 99445 (new)$18.79 · $45.49 · $45.4999445 unlocks 2–15-day post-episode monitoring windows
RPM treatment management99457 · 99458 · 99470 (new)$47.43 · $38.37 · $23.88Monthly review, titration, escalation
Principal Care Management99426 · 99427$62.78 · $49.79The principal cardiac condition — heart failure, CAD, resistant HTN — cardiology-native

Rates auto-resolved from the CY2026 Physician Fee Schedule for MAC carrier 10112, locality 00 (Alabama; zip 35630). Illustrative, modeled — verify against the current PFS and the practice's actual locality at contracting.

Connective Tissue

The Same Service Line Is Your ASM Heart-Failure Chassis

Every element ASM will require of a heart-failure program is an element this service line already runs. Build once for reimbursement today; be ready for accountability in 2027.

Continuous HF Surveillance
RPM weight and blood-pressure monitoring is the earliest signal of heart-failure decompensation. Catching it between visits is precisely how ASM's attributed heart-failure spend and readmission exposure move in the practice's favor.
Protocolized HF Management
PCM makes guideline-directed medical therapy titration a repeatable process, not an ad-hoc visit-to-visit effort — the operating discipline ASM rewards, documented and billable today.
Collaborative-Care Substrate
ASM requires an electronic collaborative-care arrangement with primary care. The service line's shared care plan, alert triage, and documentation in Greenway are that substrate — running before the mandate begins.
A Running Start, Not a Blank Page
Standing up remote care under fee-for-service now means January 2027 arrives with an enrolled panel, a titration workflow, and a coordination record — results instead of plans. ASM participation is preliminary; confirm against the final CMS list (summer 2026).
Heart Failure
Coronary Artery Disease
Hypertension
Post-Procedure Monitoring
Native · Bi-Directional · In Your Chart

Native Greenway Integration

The service line runs inside the chart TVCC already uses. CoachCare integrates natively with Greenway — enrollment, discrete vitals, care-management documentation, and claim-ready charges flow between the platform and the EHR, so clinicians and billers never leave their workflow.

Greenway TVCC's ambulatory EHR (Intergy) One chart & in-basket Orders & problem list Vitals / flowsheets Patient portal Billing workqueues CoachCare Remote care platform Cellular devices 24/7 monitoring Care team Enrollment outreach Billing engine FROM GREENWAY Enrollment flags & trigger orders Patient health history BACK INTO GREENWAY Discrete vitals — in the flowsheet, not PDFs Care summary & compliance documentation Real-time enrollment status Claims — auto-generated, every patient, every month Clinicians stay in Greenway — the program lives in the chart they already use
$2,500

One-Time Integration

Native Greenway integration setup — a single implementation fee.

$0

Monthly EHR Fee

No recurring EHR-interface charge in the modeled economics.

$0

Per-Patient EHR Fee

No per-beneficiary integration charge — it scales with the panel at no marginal EHR cost.

Confirm the product in contracting. Greenway is caller-sourced; a multi-site, imaging-capable cardiology group of this size most likely runs Greenway Intergy (Prime Suite is the legacy path). Verify the exact Greenway product and interface scope before the integration statement of work.
The Operational Backbone

Clinical Governance & Escalation

A risk-bearing heart-failure program is only as credible as the escalation logic behind it. Documented escalation and a fixed post-discharge cadence are what make TVCC's ASM heart-failure accountability real in daily practice — and they are the engine behind the roughly 67 hospitalizations the value analysis models as avoided (illustrative, modeled — verify against practice data).

A Single Escalation Engine · RPM · PCM

Every reading — device or care-management — runs through the same clinical decision logic. No program improvises its own rules.

  1. 1
    One decision logic. Every RPM and PCM reading routes through the same escalation engine.
  2. 2
    Retake before anything moves. An out-of-range reading first triggers a retake and symptom check before it ever reaches the practice.
  3. 3
    Critical values escalate regardless of symptoms. A critical reading never waits on how the patient says they feel.
  4. 4
    Trends are objective, not judgment calls. Three consecutive out-of-range readings at least an hour apart (blood pressure, glucose), or three within seven days (heart rate).
  5. 5
    Unreachable is not unresolved. Voicemail plus a callback attempt — and escalation proceeds anyway when a critical value or trend is present.
  6. 6
    Every escalation is documented: vital, findings, method, contact, outcome, and follow-up.
⚠ The Emergency Pathway — A Hard Safety Guarantee

If an emergent symptom is active during outreach, the outreach becomes a 911 call — with the patient still on the line:

Chest pain New shortness of breath Stroke signs Syncope Worst-ever headache Sudden swelling
  • Patient refuses 911 → CoachCare loops in the clinic.
  • Clinic unavailable → CoachCare activates 911 itself.
CoachCare's urgent/emergent policy supersedes any local escalation preference. A recent-but-not-active symptom (within 72 hours) follows the practice's stated preference.
Escalation Routing — Signal, Not Noise

Severity decides the destination. Clinicians are reached for what needs them, and only that.

Emergent

Straight to 911

Active emergent symptoms trigger emergency services immediately, per the pathway above — no queue, no delay.

Non-critical

Defined practice team member

Routed to the role TVCC names — actioned inside the clinic's own workflow, not broadcast to everyone at once.

Stable / Resolved

Documented FYI

Captured in the record for continuity and trend context — visible when needed, never a page in the middle of clinic.

Post-Discharge Readmission-Prevention Cadence

An ER visit or hospitalization in the last 60 days triggers a fixed three-touch cadence — the highest-yield window for preventing a return. Each touch is documented and escalates on the engine above.

Day 1–2

Stabilize & reconcile

  • Identify precipitating factors
  • Medication reconciliation
  • Confirm PCP / specialist follow-up in 7–14 days
  • Symptom assessment
Day 5–8

Verify & adjust

  • Verify medication adherence
  • Re-evaluate triggers
  • Confirm appointment attendance
  • Verify labs
Day 12–14

Review & re-assess

  • Medication & risk review
  • Review visit outcomes
  • Symptom re-assessment
Continuity is built in. When a patient can't be reached, the case escalates to the clinic and re-escalates on a fixed cadence — the practice is notified at every decision point, so nothing goes quiet. Taken together, one escalation engine, a hard emergency guarantee, disciplined routing, and the post-discharge cadence are the documented, repeatable operating process behind the roughly 67 avoided hospitalizations — and the day-to-day substance of the ASM heart-failure accountability TVCC will carry. ASM participation is preliminary; confirm against the final CMS list (summer 2026).
CoachCare Value Analysis · Modeled for TVCC Cardiology

The Value Analysis

A 24-month forecast for the cardiology service line — an estimated ~1,911-patient total-Medicare panel (modeled as 863 fee-for-service Part B grossed up for 54.84% MA penetration: 863 ÷ (1 − 0.5484) = 2.21× ≈ ~863 FFS + ~1,048 Medicare Advantage, with MA reimbursed at Medicare rates) across TVCC's Florence and Sheffield sites, 7 referring providers, 1 CoachCare-funded on-site enrollment specialist, telephonic enrollment, MAC-locality rates for AL 10112-00 (zip 35630), native Greenway integration. The service line is RPM + PCM — physiologic monitoring plus Principal Care Management on the principal cardiac condition. ASM episode performance and avoided-admission savings are not in these numbers; they are upside on top. All figures are illustrative, modeled — verify against practice data.

Active Program Enrollments Under Remote Care

Monthly active program enrollments (services), not unique patients — a patient carrying both RPM and PCM is counted in each; the headline stat is unique patients, deduped for ~70% cross-program dual-enrollment · physician referrals (8/provider/mo, 80% acceptance across 7 providers) + 1 on-site enrollment specialist + telephonic outreach, net of attrition. RPM reaches its ceiling of 502 in month 8; PCM reaches its ceiling of 487 in month 17. Illustrative, modeled — verify against practice data.

Monthly Economics — Revenue, Fees, Margin

Net reimbursement (after denials and coinsurance bad debt) vs. CoachCare fees, including one-time implementation and EMR setup; net to practice is −$3,513 in month 1, turns positive in month two (+$3,850), and stays positive thereafter — there is no negative-margin quarter. Illustrative, modeled — verify against practice data.

24-Month Net Reimbursement Mix

$1.54M total across the RPM + PCM cardiology stack. Illustrative, modeled — verify against practice data.

The Financial Summary

24-month, by programNet reimb.CoachCare feesPractice margin
RPM$888,952$518,634$370,318
PCM$654,082$348,655$305,427
Implementation & ancillary$17,420−$17,420
Total, 24 months$1,543,034$884,709$658,325
By periodNet reimb.CoachCare feesPractice margin
Year 1$542,912$319,161$223,751
Year 2$1,000,122$565,548$434,574
24 months$1,543,034$884,709$658,325
Delivered full-service — telephonic enrollment, devices, 24/7 monitoring, and billing handled by CoachCare, including an on-site enrollment specialist at CoachCare's expense — embedded value, never subtracted from practice margin.

24-month practice margin: 42.7% of net reimbursement (Year 1 41.2%, Year 2 43.5%). Figures are illustrative, modeled — verify against practice data. Full model available as a companion workbook.

Scenario Explorer — Build Your Own Forecast

Adjust the assumptions and watch the 24-month forecast recompute live. Calibrated to the CoachCare Value Analysis engine — at the modeled defaults it reproduces the workbook — but the companion workbook remains the source of truth. Census is active program enrollments, not unique patients. Illustrative, modeled — verify against practice data.
24-mo net reimbursement
$1,543,034
24-mo practice margin
$658,325
Active enrollments · M24
989
Hospitalizations avoided
~67
30,816

Billed Claims / Units

Recurring, subscription-like professional-fee volume over 24 months. Illustrative, modeled — verify against practice data.

105,983

Physiologic Readings

A continuous clinical picture of the heart-failure, CAD, and hypertension panels between visits. Illustrative, modeled — verify against practice data.

~67

Hospitalizations Avoided

≈ $1.01M in avoided acute cost at $15K per admission — a system-level, indirect benefit. Illustrative, modeled — verify against practice data.

15,361

Care-Team Hours Absorbed

≈ 7.4 FTE-years of monitoring, outreach, and documentation handled by the service line. Illustrative, modeled — verify against practice data.

Implementation

Chartered in 30 Days.
Piloting by Day 90.

CoachCare operates as the service line's engine — enrollment outreach, device logistics, 24/7 monitoring, and billing-ready documentation — while TVCC cardiologists govern protocols and every clinical decision. Full-service delivery means launch requires no new headcount; the staffing model formalizes as census grows.

Schedule the Working Session
0–30 Days

Charter the Service Line

Named owner, P&L, scorecard; Greenway integration and billing configuration; attribution policy for shared patients; protocol sign-off for the heart-failure, CAD, and hypertension pathways.

31–90 Days

Pilot the Heart-Failure Cohort

The decompensation-risk heart-failure panel first — RPM plus PCM, protocolized GDMT titration, telephonic enrollment, and TCM at discharge for the highest-acuity patients.

91–180 Days

Scale Across the Panel

Extend RPM to CAD and hypertension; extend the PCM wrapper across the principal-condition panel; monthly scorecard reporting to service-line governance.

181–365 Days

ASM Readiness

Formalize electronic collaborative-care arrangements, harden the titration production process, and enter January 2027 with a running program. ASM participation is preliminary — confirm against the final CMS list (summer 2026).

The Proving Ground

Prove It Where ASM Lands: the Heart-Failure Cohort

The heart-failure patients attributed to Dr. Rhuland, Dr. Lango, and Dr. Khan are exactly the population ASM will hold the practice accountable for. Starting there concentrates enrollment where the clinical and financial stakes converge, and produces the internal evidence — census, capture rate, revenue per patient-month, decompensation signal — that makes the panel-wide rollout a data decision, not a leap.

Scale path: the heart-failure cohort proves it → CAD and hypertension panels join the second wave → the full principal-condition PCM panel completes the build. Same protocols, same Greenway integration, zero re-implementation.

The 90-Day Heart-Failure Pilot

Anchor cohort: decompensation-risk heart-failure patients on RPM + PCM, with TCM at discharge
MilestoneTarget
Greenway integration + protocol sign-offDay 30
First billable enrollmentsDay 30–45
RPM device-connectivity rate≥ 85%
Documented GDMT titration touch, per patient/mo≥ 1
Active enrollments by Day 90*~188 patients
Go / scale decision with full unit economicsDay 90

*The modeled months 1–3 total active census (38 → 101 → 188 patients) for the whole service line, concentrated in the heart-failure cohort during the pilot phase. Illustrative and modeled — the pilot's actual funnel is set in protocol design.

About CoachCare

The Experience to Get It Right

The service line described on this page runs on infrastructure already proven at national scale.

500,000+

Patient Management Expertise

Over 400 managed conditions for 500,000+ patients.

10,000+

Clinician Success

Providers committed to remote care excellence.

1,000+

In-Market Success

Successful program implementations.

5M+

Operational Excellence

Care plan coding and billing generating over 5 million claims.

100M+

Unprecedented Scale

Over 100 million vitals recorded and 4 million+ care actions enabled.

Transparency

Assumptions & Sources

Every number on this page traces to the CoachCare Value Analysis workbook or cited public data. The key assumptions — including what remains to be confirmed in discovery:

Population sizing
  • The ~1,911-patient panel is a modeling estimate, not a chart count — built as total Medicare = 863 FFS Part B ÷ (1 − 54.84% MA penetration) = 2.21× (~863 FFS Part B beneficiaries + ~1,048 Medicare Advantage) for a small, independent Shoals cardiology group of roughly eight cardiologists. Validate against the practice's actual Medicare census in discovery.
  • Medicare Advantage is modeled at Medicare fee-for-service rates. MA plans are federally required to reimburse these care-management services at no less than 100% of the Medicare rate, so MA lives are treated as billable at FFS rates rather than excluded. Confirm the practice's MA plan mix and contract terms in discovery.
  • In-scope cardiology eligibility: 75% RPM (1,433 patients) and 85% PCM (1,624 patients). Acceptance: 35% RPM and 30% PCM — yielding active-enrollment ceilings of 502 (RPM, reached month 8) and 487 (PCM, reached month 17).
  • The service line models RPM + PCM only. Principal Care Management (99426/99427) is the care-management code for a specialist: a cardiologist's care management is focused on one principal condition — resistant hypertension, coronary disease, heart failure — or on cardiovascular disease as a single domain, which is precisely what PCM is written for. Chronic Care Management assumes management of all of a patient's conditions, and it is increasingly billed by the patient's primary care practice, or absorbed into a prospective payment there. PCM is the code that fits TVCC's actual scope and does not collide with the PCP's.
  • Enrollment pathways: physician referral (8 referrals/provider/month across 7 providers at 80% acceptance) + 1 CoachCare-funded on-site enrollment specialist (80 enrollments/month) + telephonic outreach — all delivered full-service at CoachCare's expense.
  • Active program enrollments (989 at month 24) count enrollments across RPM and PCM; a patient carrying both is counted in each. The headline patient figure, 648 unique patients at month 24, is deduped for that overlap (~70% dual-enrollment assumed).
  • Month 1 is modeled at −$3,513 as one-time implementation and Greenway setup land against a small starting census; margin turns positive in month two (+$3,850) and stays positive thereafter — there is no negative-margin quarter. 24-month practice margin is 42.7% of net reimbursement.
  • Hospitalizations avoided (≈67 over 24 months) are modeled from RPM patient-months and valued at an illustrative $15,000 per admission.
  • The Scenario Explorer above runs the same enrollment engine as the workbook; at the modeled slider defaults it reproduces the workbook's 24-month net reimbursement, fees, margin, and month-24 enrollment to within 0.05%.
Rates & revenue mechanics
  • CY2026 PFS rates auto-resolved by MAC carrier/locality for zip 35630 (Alabama, carrier 10112, locality 00): 99453 $18.79 · 99454 $45.49 · 99445 $45.49 · 99457 $47.43 · 99458 $38.37 · 99470 $23.88 · 99426 $62.78 · 99427 $49.79.
  • 3% denial rate; 20% coinsurance with 25% coinsurance bad debt; ~1.5% monthly attrition; 3% annual panel growth.
  • Native Greenway integration: $2,500 one-time setup, $0 monthly, $0 per-patient. Transitional Care Management (99495/99496) is billable at discharge but excluded from the modeled figures (upside).
  • Code-level capture assumptions are itemized in the companion Value Analysis workbook.
ASM & policy facts (verified July 2026, preliminary where noted)
  • ASM (preliminary): Three TVCC cardiologists — Sean Rhuland MD (NPI 1356348932), Therese Lango MD (NPI 1235136821), Zubair Khan MD (NPI 1720417793) — appear on the CMS Innovation Center Ambulatory Specialty Model Participants dataset, CY2027 Preliminary, updated Feb 4, 2026, heart-failure cohort. The group appears under its management/billing entity legal name on the CMS list.
  • ASM is mandatory, begins January 1, 2027 and runs through 2031; year-one Part B adjustment −9% to +9%; requires an electronic collaborative-care arrangement. This is the preliminary list — names can change on the final CMS list, expected summer 2026. Confirm before acting.
  • TEAM: not applicable. The Florence–Muscle Shoals CBSA (22520) is not among the selected TEAM CBSAs; TEAM is excluded from this strategy.
  • No hospital heart-failure readmission rate is cited on this page — that figure was not retrieved and should be pulled from CMS Care Compare (North Alabama Medical Center / Helen Keller Hospital) before any use.
EMR, ownership & scope — open discovery items
  • EMR: Greenway is caller-sourced; the specific product (Intergy vs the legacy Prime Suite) is not independently confirmed. The integration is built for Intergy; confirm the product and interface scope in contracting.
  • Ownership / employment model: unresolved in public sources — a physician-owned practice with a Nashville management arrangement versus a hospital-employment relationship. No ownership or employment claim is made anywhere on this page. This changes who the buyer is and must be confirmed before positioning.
  • Existing remote care: no public evidence of any remote monitoring, care-management, device-monitoring program, or patient portal — a near-greenfield build (absence of evidence is not proof of absence; confirm in discovery).
  • All financial figures are illustrative, modeled outputs under the stated assumptions — verify against practice data.