Prepared for Tennessee Valley Cardiovascular Center · 2026 Strategy Review · Confidential — not for distribution
Cardiovascular Service Line Strategy · ASM Heart-Failure Readiness · The Shoals, NW Alabama

One Service Line Is Your Heart-Failure Chassis for January 2027.

How Tennessee Valley Cardiovascular Center turns RPM and PCM into a margin-positive remote care service line — and the operating model its heart-failure cardiologists will need when CMS's Ambulatory Specialty Model makes them accountable for heart-failure cost and quality on January 1, 2027.

$0
24-Month Net Reimbursement
$0
24-Month Practice Margin
0
Hospitalizations Avoided
0
Unique Patients in Active Remote Care (Month 24)
The 2027 Payment Shift · Ambulatory Specialty Model

Heart-Failure Accountability Arrives January 1, 2027

CMS's Ambulatory Specialty Model (ASM) is a mandatory program that makes cardiologists individually accountable for the cost and quality of the heart-failure patients attributed to them. The first performance year applies a Part B payment adjustment of −9% to +9% and requires an electronic collaborative-care arrangement with primary care. There is no opt-in decision to make; from that date, this is how heart failure gets paid.

★ On the Preliminary List

Three TVCC Cardiologists, HF Cohort

Three TVCC cardiologists, including the practice President, appear on the CMS CY2027 Preliminary ASM Participant List, heart-failure cohort (CMS Innovation Center dataset, updated Feb 4, 2026).

−9% / +9%

Part B on the Line, Year One

ASM reconciles attributed heart-failure spend and quality against a benchmark. Year-one adjustments swing Part B professional revenue by up to nine points in either direction, escalating through 2031.

Required

Collaborative-Care Arrangement

ASM requires an electronic collaborative-care arrangement with primary care and structured longitudinal management between visits — exactly what a remote care service line operationalizes.

The wedge is simple: one service line is your ASM heart-failure chassis. The RPM and PCM programs modeled on this page are the same infrastructure ASM will demand — continuous physiologic monitoring, protocolized management, and documented care coordination. Build it now, and enter January 2027 with a running program instead of a blank page.

Starting Position

Where the Practice Stands Entering 2027

A multi-site cardiology group with the clinical depth ASM rewards — and open ground where the remote care service line will sit. The honest read: strong specialty capability, no remote care program in place yet.

★ Preliminary

ASM Heart-Failure Cohort

Three cardiologists on the CMS CY2027 preliminary ASM heart-failure list — the practice already carries the accountability the service line is built to serve.

Verified

Multi-Site Cardiology Group

~8 cardiologists across Florence and Sheffield (NPPES-verified NPIs) with interventional, EP/device, heart-failure, vascular, and non-invasive imaging capability — and an open interventional-cardiology recruit signaling growth.

Verified

Regional Cardiac Hub Access

TVCC cardiologists perform interventional and surgical cardiac work at North Alabama Medical Center in Florence — the Shoals' tertiary cardiac center (4 cath labs, hybrid suite, open-heart), where the highest-acuity heart-failure discharges originate.

Open Ground

Near-Greenfield on Remote Care

No public evidence of any remote monitoring, care-management, or branded patient app for TVCC today. This is a clean build on a Greenway backbone — not a rip-and-replace of an underperforming vendor.

The Operating Model

One Cardiology-Run Remote Care Service Line

A named service line with its own owner, P&L, and scorecard, run by TVCC's cardiologists, following the Medicare patient between visits on the Greenway backbone — rather than a point solution bolted onto one diagnosis. Three billable programs, one shared engine.

The Cardiology Service Line — RPM · PCM
  • RPM Device-based physiologic monitoring — weight, blood pressure, pulse oximetry — the continuous early-warning and titration layer across heart failure, CAD, and hypertension panels.
  • PCM Principal Care Management (99426/99427) — the care-management wrapper for the condition TVCC actually owns: heart failure, coronary disease, resistant hypertension, or cardiovascular disease as a single domain.
The Shared Engine — Built Once, Reused Everywhere
  • Enroll Physician referral plus telephonic outreach — enrollment handled full-service by CoachCare, no new practice headcount.
  • Devices Cellular devices shipped, provisioned, and supported; readings flow back into the chart, not PDFs.
  • Monitor 24/7 alert triage and care-team outreach under TVCC protocols and physician governance.
  • Bill Care-plan coding and claim generation captured every eligible patient, every month.
Why PCM, not CCM: a specialist's care management is focused on one principal condition — resistant hypertension, coronary disease, heart failure — or on cardiovascular disease as a single domain, which is precisely what Principal Care Management is written for. Chronic Care Management assumes management of all of a patient's conditions, and it is increasingly billed by the patient's primary care practice, or absorbed into a prospective payment there. PCM is the code that fits the specialist's actual scope and does not collide with the PCP's.
The coordination rule: each patient gets one longitudinal care-management wrapper — PCM on the principal cardiac condition — and RPM stacks with it in the same month, with one shared care plan in Greenway. Transitional Care Management (99495/99496) is additionally billable at discharge and is not included in the modeled figures below — it is upside on top.

The CY2026 Billing Stack · AL Locality 10112-00

ServiceCodes2026 Rate (AL 10112-00)Cardiovascular Use
RPM setup & device supply99453 · 99454 · 99445 (new)$18.79 · $45.49 · $45.4999445 makes 2–15-day post-episode monitoring windows billable
RPM treatment management99457 · 99458 · 99470 (new)$47.43 · $38.37 · $23.88Monthly review, titration, escalation
Principal Care Management99426 · 99427$62.78 · $49.79The principal cardiac condition — heart failure, CAD, resistant HTN — cardiology-native

Rates auto-resolved from the CY2026 Physician Fee Schedule for MAC carrier 10112, locality 00 (Alabama; zip 35630).

Connective Tissue

The Same Service Line Is Your ASM Heart-Failure Chassis

Every element ASM will require of a heart-failure program is an element this service line already runs. Build once for reimbursement today; be ready for accountability in 2027.

Continuous HF Surveillance
RPM weight and blood-pressure monitoring is the earliest signal of heart-failure decompensation. Catching it between visits is precisely how ASM's attributed heart-failure spend and readmission exposure move in the practice's favor.
Protocolized HF Management
PCM makes guideline-directed medical therapy titration a repeatable process, not an ad-hoc visit-to-visit effort — the operating discipline ASM rewards, documented and billable today.
Collaborative-Care Substrate
ASM requires an electronic collaborative-care arrangement with primary care. The service line's shared care plan, alert triage, and documentation in Greenway are that substrate — running before the mandate begins.
A Running Start, Not a Blank Page
Standing up remote care under fee-for-service now means January 2027 arrives with an enrolled panel, a titration workflow, and a coordination record — results instead of plans.
Heart Failure
Coronary Artery Disease
Hypertension
Post-Procedure Monitoring
Native · Bi-Directional · In Your Chart

Native Greenway Integration

The service line runs inside the chart TVCC already uses. CoachCare integrates natively with Greenway — enrollment, discrete vitals, care-management documentation, and claim-ready charges flow between the platform and the EHR, so clinicians and billers never leave their workflow.

Greenway TVCC's ambulatory EHR (Intergy) One chart & in-basket Orders & problem list Vitals / flowsheets Patient portal Billing workqueues CoachCare Remote care platform Cellular devices 24/7 monitoring Care team Enrollment outreach Billing engine FROM GREENWAY Enrollment flags & trigger orders Patient health history BACK INTO GREENWAY Discrete vitals — in the flowsheet, not PDFs Care summary & compliance documentation Real-time enrollment status Claims — auto-generated, every patient, every month Clinicians stay in Greenway — the program lives in the chart they already use
$2,500

One-Time Integration

Native Greenway integration setup — a single implementation fee.

$0

Monthly EHR Fee

No recurring EHR-interface charge in the modeled economics.

$0

Per-Patient EHR Fee

No per-beneficiary integration charge — it scales with the panel at no marginal EHR cost.

The Operational Backbone

Clinical Governance & Escalation

A risk-bearing heart-failure program is only as credible as the escalation logic behind it. Documented escalation and a fixed post-discharge cadence are what make TVCC's ASM heart-failure accountability real in daily practice — and they are the engine behind the roughly 67 hospitalizations the value analysis models as avoided.

A Single Escalation Engine · RPM · PCM

Every reading — device or care-management — runs through the same clinical decision logic. No program improvises its own rules.

  1. 1
    One decision logic. Every RPM and PCM reading routes through the same escalation engine.
  2. 2
    Retake before anything moves. An out-of-range reading first triggers a retake and symptom check before it ever reaches the practice.
  3. 3
    Critical values escalate regardless of symptoms. A critical reading never waits on how the patient says they feel.
  4. 4
    Trends are objective, not judgment calls. Three consecutive out-of-range readings at least an hour apart (blood pressure, glucose), or three within seven days (heart rate).
  5. 5
    Unreachable is not unresolved. Voicemail plus a callback attempt — and escalation proceeds anyway when a critical value or trend is present.
  6. 6
    Every escalation is documented: vital, findings, method, contact, outcome, and follow-up.
⚠ The Emergency Pathway — A Hard Safety Guarantee

If an emergent symptom is active during outreach, the outreach becomes a 911 call — with the patient still on the line:

Chest pain New shortness of breath Stroke signs Syncope Worst-ever headache Sudden swelling
  • Patient refuses 911 → CoachCare loops in the clinic.
  • Clinic unavailable → CoachCare activates 911 itself.
CoachCare's urgent/emergent policy supersedes any local escalation preference. A recent-but-not-active symptom (within 72 hours) follows the practice's stated preference.
Escalation Routing — Signal, Not Noise

Severity decides the destination. Clinicians are reached for what needs them, and only that.

Emergent

Straight to 911

Active emergent symptoms trigger emergency services immediately, per the pathway above.

Non-critical

Defined practice team member

Routed to the role TVCC names — actioned inside the clinic's own workflow, not broadcast to everyone at once.

Stable / Resolved

Documented FYI

Captured in the record for continuity and trend context — visible when needed, never a page in the middle of clinic.

Post-Discharge Readmission-Prevention Cadence

An ER visit or hospitalization in the last 60 days triggers a fixed three-touch cadence — the highest-yield window for preventing a return. Each touch is documented and escalates on the engine above.

Day 1–2

Stabilize & reconcile

  • Identify precipitating factors
  • Medication reconciliation
  • Confirm PCP / specialist follow-up in 7–14 days
  • Symptom assessment
Day 5–8

Verify & adjust

  • Verify medication adherence
  • Re-evaluate triggers
  • Confirm appointment attendance
  • Verify labs
Day 12–14

Review & re-assess

  • Medication & risk review
  • Review visit outcomes
  • Symptom re-assessment
Continuity is built in. When a patient can't be reached, the case escalates to the clinic and re-escalates on a fixed cadence — the practice is notified at every decision point, so nothing goes quiet. Taken together, one escalation engine, a hard emergency guarantee, disciplined routing, and the post-discharge cadence are the documented, repeatable operating process behind the roughly 67 avoided hospitalizations — and the day-to-day substance of the ASM heart-failure accountability TVCC will carry.
CoachCare Value Analysis · Modeled for TVCC Cardiology

The Value Analysis

A 24-month forecast for the cardiology service line — an estimated ~1,911-patient total-Medicare panel (modeled as 863 fee-for-service Part B grossed up for 54.84% MA penetration: 863 ÷ (1 − 0.5484) = 2.21× ≈ ~863 FFS + ~1,048 Medicare Advantage, with MA reimbursed at Medicare rates) across TVCC's Florence and Sheffield sites, 7 referring providers, 1 CoachCare-funded on-site enrollment specialist, telephonic enrollment, MAC-locality rates for AL 10112-00 (zip 35630), native Greenway integration. The service line is RPM + PCM — physiologic monitoring plus Principal Care Management on the principal cardiac condition. ASM episode performance and avoided-admission savings are not in these numbers; they are upside on top.

Active Program Enrollments Under Remote Care

Monthly active program enrollments (services), not unique patients — a patient carrying both RPM and PCM is counted in each; the headline stat is unique patients, deduped for ~70% cross-program dual-enrollment · physician referrals (8/provider/mo, 80% acceptance across 7 providers) + 1 on-site enrollment specialist + telephonic outreach, net of attrition. RPM reaches its ceiling of 502 in month 8; PCM reaches its ceiling of 487 in month 17.

Monthly Economics — Revenue, Fees, Margin

Net reimbursement (after denials and coinsurance bad debt) vs. CoachCare fees, including one-time implementation and EMR setup; net to practice is −$3,513 in month 1, turns positive in month two (+$3,850), and stays positive thereafter — there is no negative-margin quarter.

24-Month Net Reimbursement Mix

$1.54M total across the RPM + PCM cardiology stack.

The Financial Summary

24-month, by programNet reimb.CoachCare feesPractice margin
RPM$888,952$518,634$370,318
PCM$654,082$348,655$305,427
Implementation & ancillary—$17,420−$17,420
Total, 24 months$1,543,034$884,709$658,325
By periodNet reimb.CoachCare feesPractice margin
Year 1$542,912$319,161$223,751
Year 2$1,000,122$565,548$434,574
24 months$1,543,034$884,709$658,325
Delivered full-service — telephonic enrollment, devices, 24/7 monitoring, and billing handled by CoachCare, including an on-site enrollment specialist at CoachCare's expense — embedded value, never subtracted from practice margin.

24-month practice margin: 42.7% of net reimbursement (Year 1 41.2%, Year 2 43.5%). Full model available as a companion workbook.

Scenario Explorer — Build Your Own Forecast

Adjust the assumptions and watch the 24-month forecast recompute live. Census is active program enrollments, not unique patients.
24-mo net reimbursement
$1,543,034
24-mo practice margin
$658,325
Active enrollments · M24
989
Hospitalizations avoided
~67
30,816

Billed Claims / Units

Recurring, subscription-like professional-fee volume over 24 months.

105,983

Physiologic Readings

A continuous clinical picture of the heart-failure, CAD, and hypertension panels between visits.

~67

Hospitalizations Avoided

≈ $1.01M in avoided acute cost at $15K per admission — a system-level, indirect benefit.

15,361

Care-Team Hours Absorbed

≈ 7.4 FTE-years of monitoring, outreach, and documentation handled by the service line.

Implementation

Chartered in 30 Days.
Piloting by Day 90.

CoachCare runs the service line's engine: enrollment outreach, device logistics, 24/7 monitoring, and billing-ready documentation. TVCC cardiologists govern protocols and every clinical decision. Full-service delivery means launch requires no new headcount; the staffing model formalizes as census grows.

0–30 Days

Charter the Service Line

Named owner, P&L, scorecard; Greenway integration and billing configuration; attribution policy for shared patients; protocol sign-off for the heart-failure, CAD, and hypertension pathways.

31–90 Days

Pilot the Heart-Failure Cohort

The decompensation-risk heart-failure panel first — RPM plus PCM, protocolized GDMT titration, telephonic enrollment, and TCM at discharge for the highest-acuity patients.

91–180 Days

Scale Across the Panel

Extend RPM to CAD and hypertension; extend the PCM wrapper across the principal-condition panel; monthly scorecard reporting to service-line governance.

181–365 Days

ASM Readiness

Formalize electronic collaborative-care arrangements, harden the titration production process, and enter January 2027 with a running program.

The Proving Ground

Prove It Where ASM Lands: the Heart-Failure Cohort

The heart-failure patients attributed to the three listed cardiologists are exactly the population ASM will hold the practice accountable for. Starting there concentrates enrollment where the clinical and financial stakes converge, and produces the internal evidence — census, capture rate, revenue per patient-month, decompensation signal — that makes the panel-wide rollout a data decision, not a leap.

Scale path: the heart-failure cohort proves it → CAD and hypertension panels join the second wave → the full principal-condition PCM panel completes the build. Same protocols, same Greenway integration, zero re-implementation.

The 90-Day Heart-Failure Pilot

Anchor cohort: decompensation-risk heart-failure patients on RPM + PCM, with TCM at discharge
MilestoneTarget
Greenway integration + protocol sign-offDay 30
First billable enrollmentsDay 30–45
RPM device-connectivity rate≥ 85%
Documented GDMT titration touch, per patient/mo≥ 1
Active enrollments by Day 90*~188 patients
Go / scale decision with full unit economicsDay 90

*The modeled months 1–3 total active census (38 → 101 → 188 patients) for the whole service line, concentrated in the heart-failure cohort during the pilot phase.

About CoachCare

The Experience to Get It Right

The service line described on this page runs on infrastructure already proven at national scale.

500,000+

Patients Managed

Over 400 conditions managed for 500,000+ patients.

10,000+

Clinicians on the Platform

Providers running remote care programs day to day.

1,000+

Programs Implemented

Remote care programs launched on this infrastructure.

5M+

Claims Generated

Care-plan coding and billing behind more than 5 million claims.

100M+

Vitals Recorded

Over 100 million vitals recorded and 4 million+ care actions delivered.

Policy Watch · CMS-1848-P

2027 Proposed Rule Insights

CMS's CY2027 Physician Fee Schedule proposed rule, published July 16, 2026, proposes to reprice remote physiologic monitoring. Here is what it reaches, what it leaves alone, and how the operating model behind this service line absorbs it.

1

The Proposal Is Confined to RPM

CMS's remote-monitoring proposals sit in one code family: RPM. CCM, PCM, and TCM are not part of them. That distinction lands directly on this forecast — PCM carries $654,082 of the modeled $1,543,034 in 24-month net reimbursement, and the TCM touch at discharge is outside the proposal entirely. Neither is in scope.

2

CoachCare Is Building the Contingencies Now

The delivery model has more than one shape, and CoachCare is preparing each so the service line's economics hold wherever the rule settles. One unbundles the program into its parts — SaaS platform, device logistics, and program enablement — priced as components. Another engages CoachCare to run the staffing itself, an MSO-style arrangement in which the practice owns the clinical program and the billing while CoachCare carries the labor model. Neither requires re-architecting the service line described on this page.

3

ACCESS Moves Remote Care to Risk-Based PMPM

Alongside the fee schedule, CMS's ACCESS Model pays remote care as a risk-based per-member-per-month arrangement rather than per code: recurring per-beneficiary payments, half of each one withheld and reconciled against outcome attainment. Cardiometabolic care is among its four clinical tracks. What earns under that structure — controlled pressures, titrated therapy, decompensations caught early — is what this service line is built to produce.

What the Proposal Actually Takes Off This Forecast

This forecast repriced code by code at CMS's CY2027 proposed values, at this practice's own MAC locality rather than national averages. Same enrollment, same phasing plan — only the rates move.

−20.6%
The headline per-code cut — device supply (99454 / 99445), the code the proposal reprices hardest.
→
−8.7%
The RPM patient-year, because device supply is only 30% of it — the management codes barely move.
→
−5.2%
The whole service line, because PCM carries 42.4% of the forecast and is not in scope.
RPM alone — the only code family in scope$888,952 over 24 months
−$77,486
−8.7% of RPM
The whole service line — RPM + PCM$1,543,034 over 24 months
−$79,526
−5.2% of the whole

Both bars run on the same dollar scale, so the red slice is nearly the same width in each — the same dollars, measured against a larger base. The empty track on the top bar is the care-management revenue RPM alone does not include.

RPM, retained at CY2027 proposed rates The proposed reduction PCM — not in scope

Repriced at this locality's own geographic adjusters. The RPM reductions fall almost entirely on practice expense, so the untouched work component carries more weight in some localities than others; the same repricing at national rates would be −8.8% on RPM. Of the $79,526, RPM accounts for $77,486 and the care-management arm for $2,040.

Where the Proposal Lands, Code Family by Code Family

CY2026 versus CMS's published CY2027 proposed values, shown at national non-facility amounts so they can be read against CMS's own tables. This practice's locality-adjusted amounts differ; the repricing above uses the local figures.

Code familyWhat CMS proposedCY2026CY2027 proposedChange
In scope — remote physiologic monitoring
99454 / 99445 · device supplyPractice expense recrosswalked$52.11$41.38−21%
99457 · management, first 20 minDirect practice expense removed$51.77$49.59−4%
99458 · management, each addl 20 minDirect practice expense removed$41.42$40.39−2%
99453 · setup and patient educationCrosswalked; one-time per patient$21.71$20.03−8%
Not in scope — the codes the proposal does not reach
99424–99427 · PCMNo structural change proposed$67.80$67.00−1%
99495 / 99496 · TCMNot addressed by the proposalOutside the remote-monitoring provisions entirely

National non-facility amounts; CY2027 values are CMS's own published proposals in Addendum B of CMS-1848-P. The care-management rows show the lead code in each family; every code in those families moves within about 4% in either direction, which is ordinary annual movement rather than a repricing. The RPM reductions are also phased — section 1848(c)(7) of the Act caps any one code's total-RVU reduction at 19% in a single year, and CMS publishes the affected codes, so CY2027 is a single-digit year for a typical program and the remainder arrives no earlier than CY2028.

None of this is final. CMS-1848-P is a proposed rule. Comments are due September 14, 2026, the final rule is expected in early November, and it takes effect January 1, 2027. CoachCare is leading the advocacy — filing comments, putting the device cost and pricing evidence in front of CMS that the rule itself states the agency does not have, and helping practices file their own. This practice gets the final rates, and the model rerun against them, the week they publish.
Why CoachCare for Tennessee Valley Cardiovascular Center

Built for the Heart-Failure Accountability That's Coming

Six reasons this fits Tennessee Valley Cardiovascular Center specifically, not remote care in general.

Greenway

We run inside the chart you already use

CoachCare integrates natively with Greenway: enrollment, discrete vitals, care-management documentation and claim-ready charges move through the chart the practice already uses. One workflow for clinicians across the Florence and Sheffield sites, and no second system for the billing team to learn.

Full service

The model that runs without hiring

Enrollment outreach, the care team, device logistics, 24/7 alert triage and billing preparation are CoachCare's payroll. The practice inherits a running program at a 42.7% practice margin with no hiring cycle. A CoachCare-funded on-site enrollment specialist works the clinic, because telephonic outreach converts about 8%.

Governance

The practice stays in charge

The heart-failure cardiologists set the protocols, sign the care plans and make every clinical decision, and claims go out under the group's own entity. CoachCare supplies the staff, devices and platform under that governance.

ASM chassis

One spine under the heart-failure model

TVCC is on the CMS CY2027 Preliminary ASM Participant List for the heart-failure cohort, which makes the practice accountable for the cost and quality of those patients. The care-management codes that open and hold heart-failure episodes are the ones this service line documents every month. One spine carries the daily program and the model performance.

High-Advantage market

We work the payer mix on purpose

The panel runs 54.84% Medicare Advantage. The fee-for-service quarter bills per claim month after month, and the MA majority is protected by the statutory floor that pays a non-contracted plan no less than original Medicare. That mix is worked deliberately, not left to chance.

Aligned

A clean build, paid as you enroll

This is a clean build on the Greenway backbone, not a rip-and-replace of an underperforming vendor. Fees are per active patient per month, with no capital outlay, and throughput is the lever. If the census does not build, CoachCare does not get paid, and the forecast and workbook are yours to keep either way.

The ask: a working session to validate the heart-failure panel against your own chart counts, confirm the clean Greenway build, scope the interface, and set the go-live for the ASM heart-failure cohort during the pilot phase.